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Run this Guide on a full-size computer screen. You can’t see detailed choices of the Google Ads program on a small cell phone screen.

Times are available in the next several days. One hour minimum.

Shows the Cost Per Click for 30 individual Keywords for Google Search Ads that ran most often last month for your business type in your Search Campaign Location Setting cities or postal codes. Use this info in TUNE COST PER CLICK BIDS to adjust Ad Group bids and NEGATIVE KEYWORDS to stop running ads to non-buyers.

You need a working website where you sell your products.

Set up your Google Search Ads Campaign, step-by-step.

How to navigate to your Google Search Ad Campaign.

Control geographic locations where your ads run and what hours. Don’t allow Google to set the Cost Per Click that you pay for ads.

Set up each Ad Group the same way so you make the most money.

Pay less than competitors so you run more ads. Tune the Cost Per Click for individual Search Keywords with scientific precision.

Search Terms are the actual words that people put into Google Search when Google actually ran each ad. Look for new Search Keywords to create new Ad Groups and Negative Keywords.

Negative Keywords are words that non-buyers put into Google Search, so Google stops running ads for them.

Don’t let Google add random images or text Assets to your ads. These Assets clutter or even hide your compact, targeted ads on small cell phone screens. 60% of Google Searches run on cell phones.