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Run this Guide on a full-size computer screen. You can’t see Google Ad program details on a small cell phone screen.

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When you set up a new Google Ads account, Google wants to run ads “automatically” for you on all types of Google advertising that makes Google more money at your expense.

The Google™ Search Ads Guide shows how to run cost-effective Google Search Ads yourself.

Run All Your Ads in the Same Search Ad Campaign

It takes too much time to control Google costs and manage multiple campaigns that have the same sales locations.

The Google™ Search Ads Guide shows how to control the Cost Per Click for all your products on a single Ad Groups page.

How to navigate to your Google Search Ad Campaign.

See how to control your Maximum Cost Per Click, the geographic locations where your ads run and the hours your ads run.

You build a Campaign by creating Ad Groups to run ads. Each Ad Group has a name, one or more search keywords, one or more ads and a Cost Per Click bid.

The Google™ Search Ads Guide shows how to create Ad Groups in a special way to make the most money.

set up each ad group the same way

Only put single Search Keywords into each Ad Group

• Select single keywords that you know your desired customers put into Google Search. You can have separate Ad Groups with separate Keywords for the same product.

• Set up the ad in each Ad Group to show the same words they just put into Google Search in Headline 1 and why your product is better than you competitors in Headline 2 and Description 1 for those precise words

• Set the MAX Cost Per Click for each Ad Group, so you spend money on the keywords that make you the most money.

The Guide shows how to set the MAX Cost Per Click for each Ad Group so your ads run for almost every Google search during all your scheduled hours with the Cost Per Click that makes you the most money. Google tricks most advertisers to pay too much.

Search Terms are the actual words that people put into Google Search when Google actually ran each ad. Your ads create a precise dataset of the words people actually use to search for your specific products and services in your sales locations. Examine this dataset to identify new Search Keywords to create new Ad Groups and single words to add to your Negative Keywords list.

Negative Keywords are words that non-buyers put into Google Search. Costly clicks from these non-buyers waste most of you budget until you list them as Negative Keywords, so Google stops running ads when people put those words into Google Search.

Assets are images or text that Google adds to your ads. 60% of people do Google Searches on cell phones. Force Google to display your entire compact ads on their small cell phone screens. Don’t let Google hide your targeted sales pitches or clutter your ads with random Assets. The Google™ Search Ads Guide shows how.

You can A/B test two ads in the same Ad Group with scientific precision, since you only put single Keywords in each Ad Group.