Negative Keywords

Google won’t run ads when people put your Negative Keywords into the Google Search box.

• Don’t waste money running ads to non-buyers.

• Look for Negative Keywords in Search Terms.

WARNING!!! Very powerful

Only list SINGLE Phrase Match words as Negative Keywords, so you don’t stop Google from running some your desired ads by accident.

Add Negative Keywords

Adding Negative Keywords is Your Top Priority in the First Month

• Google runs more ads today on Search Terms that are only loosely-related to your carefully-chosen Phrase Match and Exact Match Search Keywords. Most of these run ads to non-buyers.

• These words will waste most of your budget if you don’t list them as Negative Keywords immediately.

• After you build most of your Ad Groups, and run them for a month, you’ll see most of the relevant Negative Keywords for your business in Search Terms.