Negative Keywords
Google won’t run ads when people put your Negative Keywords into the Google Search box.
Don’t waste money running ads to non-buyers.
Look for Negative Keywords in Search Terms.
WARNING!!! Very powerful
Only list SINGLE Phrase Match words as Negative Keywords, so you don’t stop Google from running some your desired ads by accident.
Use the ai tune bids tool
Shows 30 individual Keywords for Google Search Ads that ran most often last month for your business type in your Search Campaign Location Setting cities or postal codes.
Immediately identify Keywords that waste your money on non-buyers and add them as Negative Keywords.
business names?
Is it worth paying for ad clicks from people who already know you?
If they put in a competitor’s name, is it likely that you’ll steal their business?
Add Negative Keywords
Adding Negative Keywords is Your Top Priority in the First Month
Google runs more ads today on Search Terms that are only loosely-related to your carefully-chosen Phrase Match and Exact Match Search Keywords. Most of these run ads to non-buyers.
These words will waste most of your budget if you don’t list them as Negative Keywords immediately.
After you build most of your Ad Groups, and run them for a month, you’ll see most of the relevant Negative Keywords for your business in Search Terms.
