Run Low-Cost Google™ Ads in 2 Hours

Designed for Busy Entrepreneurs  Step-by-Step instructions dramatically lower costs and keep you in control.  You understand everything you do. One year membership $59.95 USD. Speed progress with live one-on-one coaching on the Internet.  One hour $79.95 USD. First session is 90 minutes to get you up and running. You won’t find a faster way to get new customers month after month.  Run ads today.

Lower Costs Dramatically   You know which customers make you money.  Run exactly the right ad to each of them. You don’t waste money running the wrong ads to the wrong people.  Google steeply discounts your ad costs, because you show people what they searched for.

Don’t Let Google Ad Sales People Run Ads for You

They use standard program settings, which are designed to run big-budget corporate campaigns.  They don’t know your customers like you do. Google makes more money running your ads — But you end up with a costly mess that you can’t understand, improve or afford.

  • They run ads for a large number of search words that are loosely-related to your products.  

  • Ads are expensive, because they run high on Google search pages.

  • Ads are not convincing, because each ad doesn’t precisely match each product.

  • There’s no way to control who sees your ads or which ad they see.

You can’t afford 80% of your budget running the wrong ads to the wrong people.  It’s faster to run ads with my instructions, than to explain your business to ad sales people. And you lower ad costs dramatically.

Run Successful Ads Today

One-Year Membership $59.95 USD — Most Currencies

In two hours, step-by-step instructions show how to set up your first ads.  It’s easy to run more ads the same way, after you know how. Successful ads keep on making money month after month.  Why not get started now? I assure your complete satisfaction with an Instant Money-Back Guarantee. Rich Bruns

Members Can Schedule Coaching

One Hour $79.95 USD — 90 Minutes First Session

I Work with You the Way You Want

Membership — Everything You Need to Know Membership instructions show you detailed step-by-step instructions to run successful ads. If you can cook tasty food following recipes or assemble IKEA kits that work, you don’t need coaching. However, many members find coaching cost-effective.

Speed Progress with One-on-One Coaching  We look at your Google Ads program together to set up ads and review them.  It’s easy to schedule a convenient time. I see your computer screen and we talk on the phone.  You make all the moves, so you know how to run ads yourself when we’re done. You can look up everything we do in Member instructions.

Getting Started  When you sign up for Membership, I offer an extra 30 minutes free at the end of our first coaching session, so we have 90 minutes to get you up and running.  Then you know how to run more ads the same way yourself.

Earn While You Learn You actually run ads focused on your business, unlike expensive, time-consuming courses that teach theory to a class of students. Your investment pays back quickly, many times over, month after month.

After Your Ads Run  Customers find that a review session is very worthwhile. Print out the check list of CheckPoints below, which make it easy to make sure you set up your ads properly.

Private Tutoring  You may prefer to do everything together in multiple coaching sessions.

Are you a Webmaster or a Marketing Consultant?   You can run successful ads for your clients, because you know their business.  Google Ads expertise is a valuable skill to offer.

Do you own a large business?   We work together to set up your campaign.  You make a list of search words with a sales pitch for each product.  I write first-draft ads and create Ad Groups in the proper format. You edit the final ads and set bids for each product Ad Group.  You know how much each customer is worth to your business. Now you have a cost-effective campaign that’s easy to manage yourself.


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Correct Settings for Google Search Ads

The Rich Bruns Method ℠

These CheckPoint settings work as a system to dramatically lower costs.  Here’s a quick way to make sure your campaign is set up properly.  Print out this page to use it as a checklist. Move forward in your Google Ads campaign and look for these settings in sequence.  If you find a problem, go to Member Instructions to see Step-by-Step details and Strategies that explain why that setting is necessary. Your Membership will soon be your best friend.

  • CheckPoints is a summary of correct settings inside your Google search ad campaign.

  • See detailed Step-by-Step instructions and Strategies for each CheckPoint in the Member Instructions.  Sign up for a $59.95 USD One Year Membership on the Menu at the top of this page.

  • CheckPoint settings are numbered as you move forward in the Google Ads program.

  • Each CheckPoint shows the Menu Path to navigate to those settings in the Google Ads program and Member Instructions.  For example, Campaign > Settings > Networks

  • Review CheckPoints regularly.  Google may change your settings without asking, which increases costs and distorts data to Tune Bids and Test Ads with scientific precision.

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Your Campaign > Settings > Goals

Select: No Goal Selected. Don’t let Google bid for you.

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Your Campaign > Settings > Networks

Select: Google Search Network, only. NOT Google search partners or Display Network.

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YourCampaign > Settings > Locations

Your selected target locations are colored purple in Advanced Locations.

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YourCampaign > Settings > Locations

> Location options

Select: People in or regularly in your targeted locations.

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YourCampaign > Settings > Languages

Select: English, only.

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YourCampaign > Settings > Budget

WARNING! This is not a Daily Limit .. The monthly maximum you might pay = Daily Budget x 30

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YourCampaign > Settings > Budget

> Delivery method

Select: Accelerated. Daily spend must be less than Daily Budget so ads run every time.

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YourCampaign > Settings > Bidding

Select: Manual CPC. NOT Enhanced CPC or Optimizations. Don’t let Google bid for you without asking.

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Your Campaign > Settings > Additional settings

> Ad rotation

Select: Rotate ads indefinitely. Don’t select Conversions or Dynamic search ads.

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YourCampaign > Ad Groups > Ad Group Name

Enter Ad Group Name = 2 or 3 words that form the only search Keywords that you put into this Ad Group.

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YourCampaign > Ad Groups > Three Match Types

Only put Broad Match Modified (+ in front of each word), “Phrase Match”, and [Exact Match] keywords into each Ad Group. DON’T put Broad Match keywords into Ad Groups (no punctuation). Causes confusion: Broad Match Modified is different than Broad Match.

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YourCampaign > Ad Groups > Ad Text

Put all keywords once into Headline 1 or 2 and again into URL Path.

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YourCampaign > Ad Groups > Bid

Bid the Ad Group, only. NOT individual keywords.

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YourCampaign > Ad Groups > Tune Bids

Bid each Ad Group high enough to get Average Ad Position 4 or higher if you can afford it, so your ads run for most searches. Keep your daily spend below the Daily Budget you set in Settings, so your ads run all day.

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YourCampaign > Ads and Extensions > Test Ads

Only run one ad inside each Ad Group. To test new ad concepts, run a second test ad at least 200 times inside an Ad Group that runs often to get results sooner. Then, migrate winning concepts to other Ad Groups.