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How to Make More Money with The Google™ Search Ads Guide
21 Ways to Lower Costs
The Google™ Search Ads Guide shows how to set up ads so you make the most money. You take advantage of what you already know about your own business and competitors. You make more money, because you know your customers better than expensive ad agencies and Google.
set up ads so you make the most money
The Google™ Search Ads Guide doesn’t let Google take control of your ads and rip you off. Google recommends choices that make Google more money, but cost too much. Here’s how the Guide lowers costs and improves ads with scientific precision.
See how to precisely target customers you want with the powerful Google Search Ads database, so you don’t run expensive ads to people who don’t buy your products or services. Facebook and other types of Google Ads can’t precisely target customers like Google Search Ads.
Control how Google displays your ad so people see your entire sales pitch on their small cell phone screen. 60% of Google Searches are on cell phones. Every ad you run shows people EXACTLY the words they just put into search and why your product is better than competitors for those specific search words. “That’s EXACTLY what I’m looking for!”
The Guide shows a clever, easy way to set the Cost Per Click for each of your specific search keywords so you pay Google less than your competitors and get more sales.
I offer private 1-on-1 Zoom coaching sessions. We look at the Google Ads program on your computer screen and set up a sample ad step-by-step, so you can create more ads the same way on your own. Everything we do is in The Google™ Search Ads Guide for easy reference.
I constantly improve The Google™ Search Ads Guide working with customers who enjoy making money month after month.
To Learn more www.RichBruns.com
Am I Paying Too Much for my Google Search Ads?
This TIP of the Month discusses how to make more money by looking at actual results.
Run more ads at lower costs than competitors with scientific precision.
1 - Don't Let Google Control Your Cost Per Click
Google now controls most advertisers' Cost Per Click to run ads at the top position on Google Search. This top ad position is extremely expensive, which makes Google a lot of money. A few clicks rapidly drains each advertiser's Daily Budget, one-by-one, so Google makes the most money possible in a 24-hour day. Shame on you Google! Don't let Google waste your money.
Go to your Search Campaign > Settings > Bidding : Manual CPC
The Bidding Setting must be Manual CPC -- any other setting let's Google set your Cost Per Click.
You can't make money if you don't control your Cost Per Click.
2 - Put Only One Search Keyword Into Each Ad Group
This way you can bid on the individual Search Keywords for each Ad Group.
This also means people see your custom ad for the exact words they just put into Google Search.
The Google program alway runs the ad inside the same Ad Group that contains the Search Keywords.
3 - After Your Ads Run, Tune Cost Per Click Bids For Each Ad Group
Look at the actual results at Search Campaign > Ad Groups
Adjust the Cost Per Click for each Ad Group so the Impr.(TOP)% Column shows 80%.
At 80% your ads run almost every Google Search at a low Cost Per Click.
Cost per Click increases rapidly above 80%.
Cost per Click decreases under 80% but ads run less often.
You know how much money you make on each Ad Group sale.
Bid each Ad Group so you make the most money.
You may need to add the Impr.(TOP)% Column to the Campaign Ad Groups page.
Click Columns center of page, then Modify Columns > Performance > Impr.(TOP)%.
Impr.(TOP)% is the percentage of times your ad appears above Organic Search website listings.
Watch more video on my Blog at www.RichBruns.com
See screenshots and strategy on The Google Search Ads Guide sections Tune Cost Per Click Bids and Campaign Settings.
Stop Paying for Google Search Words That Waste Your Money
You carefully selected Search Keywords to run ads that your customers put into Google Search.
However, Google runs ads for additional words they decide are "related" to your chosen Keywords.
Google makes more money when advertisers run many Keywords, even when some of them don't don't make you money.
Here's how to stop running ads for search words that waste most of your budget,
Go to your Google Search Ads Campaign
Looking at your Search Campaign, click Insights and reports in the left column, then click Search Terms in the dropdown menu.
Now you see a list of words that people actually put into Google Search when Google ran your ad for the timeframe you selected.
Click on the Clicks Column to see which words had the most clicks in descending order.
Make a list of SINGLE WORDS that people who don't buy your product put into Google Search.
Add these single words as Negative Keywords, so Google stops running ads for them.
Go to the left Column where you selected Search Terms,
Use the side scroll bar on the right side to scroll down to Audiences, Keywords and content.
Click Keywords in the dropdown menu.
On the Keywords page, click Negative Keywords to the right of Keywords.
Click + BLUE CIRCLE to add Negative Keywords
To each line, add SINGLE Negative Keywords with double quotes around it (Phrase Match) at the Campaign level (not Account Level).
Click SAVE --- make sure each line has only ONE WORD and that it's Phrase Match.
Adding Negative Keywords makes you serious money, and it doesn't take much time.
See The Google Search Ads Guide sections SEARCH TERMS and NEGATIVE KEYWORDS for step-by-step screenshots and strategies at www.RichBruns.com
Why It Pays To Run Google Search Ads Yourself
Google Search Ads Work Because
91% of people use Google Search.
People see your ad when they’re looking for your product.
You only run ads when people put specific words that you know your customers put into Google Search, so you don’t waste money running ads to non-buyers.
You only pay Google when someone clicks on your ad and goes to your website.
Ad Agencies Don’t Know Your Customers Like You Do
They run expensive ads to non-buyers.
The more you pay Google each month
The more money ad agencies make.
You write great ads because you know what your customers want.
It’s easier to write ads yourself, than to explain your business to an ad agency.
The Google Search Ads Guide
Shows how to set up ads that make you money.
You take advantage of your own business knowledge.
And precise Google data to target customers.
Friendly 1-on-1 Coaching Makes It Easy
Learn More at https://www.richbruns.com