Why It Pays to Run AdWords Yourself

No one knows your business like you do. Ad agencies use "optimized" settings designed to run big-budget corporate campaigns the make it easy for them, but cost you much more money. They run ads to everyone, everywhere at the top of Google search. You end up with an expensive mess that you can't understand, improve or afford. AdWords GamePlan show 20 ways to apply your business judgment to dramatically lower costs and get the customers you want.