Videos — 20 Ways to Lower Google Ad Costs

The Rich Bruns Method℠

Run cost-effective ads yourself. Get new customers month after month. My method precisely targets your best customers. Set cost per click and write specific ads for individual search words that you choose carefully. Don’t waste money running ads to the wrong people. It’s easy to tune bids and test ads with scientific accuracy. Lower Google ad costs dramatically.

This 6-minute video shows how the Rich Bruns Method works as a system to lower Google Ad costs. The next videos show how to execute individual strategies.

This 6-minute video walks through my Rich Bruns Method step-by-step. Hang on tight and get ready for some tightly-packed details — but it’s worth it. See how it all fits together to give you a total solution. Run cost-effective ads with my Google Ads Guide and a 90-minute coaching session with me in the next few days. Get new customers month after month.

Google has replaced the column Avg. Ad Position with Impr. TOP % on the Ad Groups report which shows the percentage of ads that show in the TOP Area on Google Search Results Page — a key to smart bids. These changes are described in the Members’ Guide step-by-step instructions.

Don't let Google bid for you. They don't know how much money you make on each product and they make more money on higher bids. My method gives you total manual control of bids for individual search words. Put your money where it counts.

The Google computer doesn’t know your customers like you do. See why the standard Google settings waste your money. Run low-cost ads yourself in 2 hours. My method precisely targets your best customers. Set cost per click and write specific ads for individual search words that you choose carefully. It’s easy to tune bids and test ads with scientific accuracy. You lower Google Ads costs, because you know the customers that make you money.

My method sets up your Google Ads program so you only run ads to people who put your carefully chosen words into Google search. You lower costs, because you don't run ads to the wrong people.

Standard Google Ads settings destroy small business budgets, because they are designed to run expensive ads for big-budget corporations who have thousands of products. You need to change them or you can’t afford to run ads.

Your ads always show the words people just put into Google search and why your products is better than competitors for those specific words. Avoid expensive settings designed for big corporations who run ads for thousands of products. Ad agencies don’t know detailed product advantages and don’t have time to run a custom as for each product. You dramatically lower costs, because you precisely target your best customers.

Run A/B Test Ads 200 times for statistical accuracy. Google Responsive Ads don't work for small businesses with focused search words that don't run often. Responsive Ads work for big corporations who run millions of searches every week.

Write ads to precisely target your desired customers — Don’t use broad match search words and write specific product advantages in each ad. You also need to discourage "Bad Clicks" from people who would never buy your product. You lower ad costs when you don't pay for clicks from the wrong people.