Avoid Costly Corporate Settings
Don't let AdWords sales people set up your ads for you. They don't know your customers like you do. They use standard AdWords settings designed to run big-budget corporate ads. This makes it easy for them to run ads, but it costs you a lot more money. You end up with an expensive mess that you can't understand, improve or afford.
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Select 8 Critical Small Business Settings
... Avoid Costly Corporate Settings
Why AdWords Optimizations Do NOT Work for Small Business
... Don't Pay for Expensive Clicks from the Wrong People
No AdWords Account? How to Sign Up.
... How to Use AdWords Telephone Support